When hair is extremely dry, bleached, or snapping at the ends, you need a strengthening treatment that works at the fiber level and the cuticle level. Filament is built for that job. Its adaptive strengthening system targets weak zones, improves tensile strength, and restores slip so hair can handle washing, detangling, and heat without constant breakage. Think of FILAMENT as your hair strengthening treatment and repair hair mask in one. It is the core step in a routine that also includes smart cleansing, light protein when needed, mineral control, and disciplined heat styling.

Why FILAMENT works when other routines stall

• Targeted strengthening for real-world damage. 

• Damaged hair is not uniform. FILAMENT focuses on reinforcement where the fiber is thinnest and most porous. This improves combing strength and reduces snap-off in the first few weeks.
  
  

• Balanced approach to the cortex and cuticle.

• The formula supports the internal keratin matrix while rebuilding surface slip. Strong internal bonds without a slick cuticle still lead to breakage. Filament addresses both so hair behaves like healthy hair again.
  
  

• Friction control to lower mechanical damage.

• Breakage is often mechanical. A mask that reduces friction and water swell can be the best hair strengthening treatment because it cuts damage at the source. FILAMENT improves slip so hair survives towel drying, brushing, and heat with fewer broken ends.
  
  

• Routine friendly.

• FILAMENT plugs into any schedule. Use it weekly as your strengthening treatment for hair. Add a light protein reconstructor only if elasticity testing shows taffy-like stretch. Keep a chelating cleanse as a monthly reset if water is hard. The hero stays the same and the supporting steps flex around it.
  
  

• Compounding results.

• Strength gains accelerate when you trim splits and keep heat honest. FILAMENT helps you cross that tipping point by reducing daily micro-damage so trims finally outpace old breakage.
  
  

The 30 day Filament repair plan

This plan is for hair that is breaking, snagging, and shedding from mid-lengths down. You will center every week on FILAMENT while adding only the steps that your hair actually needs.

Week 1 - reset and protect

• Day 1: Reset Wash.

• If you have hard water or product film, use a chelating shampoo once. This clears mineral deposits so FILAMENT can contact the fiber. Condition lightly.
  
  

• Day 2: Pre-shampoo Buffer (optional for high porosity).

• If your hair soaks up water instantly and feels rough, apply a thin coat of oil to mid-lengths and ends for 30 to 60 minutes before washing. Cleanse with a mild, pH friendly shampoo. Condition.
  
  

• Day 3: Filament Focus.

• Wash hair, gently squeeze out water, then apply FILAMENT from mid-lengths to ends. Work in small sections for even coverage. Leave on as directed, then rinse. Detangle under running water with a wide tooth comb. Towel blot and air dry or use low heat.
  
  

• Day 4: Moisture and Slip.

• Use a simple conditioner or a lighter mask if needed. Do not layer heavy protein today.
  
  

• Day 5: Rest Day.

• If you need to refresh, use a leave-in and a soft scrunchie. Avoid tight elastics.
  
  

• Day 6: Heat Discipline.

• If you must style, apply a true heat protectant root to tip. Use the lowest temperature that gives the finish you need. One slow pass beats three quick passes. Let hair cool before brushing.
  
  

• Day 7: Scalp Care.

• If you have flaking or itch, use a gentle scalp treatment during your wash. Condition lengths. Keep the ends protected overnight with a silk or satin pillowcase or a loose braid.
  
  

Week 2 - Reinforce and Balance

• Midweek FILAMENT.

• Repeat the FILAMENT session once this week. Aim for even application and thorough rinse.
  
  

• Elasticity Test.

• On wash day, take one wet strand. Gently stretch. If it stretches like taffy before breaking, add a light protein reconstructor once this week.

• If it snaps with no give, keep protein light and let FILAMENT and lipids do the work.

• If it has a little give and rebounds, you are on track.
  
  

• Pre-shampoo Buffer.

• If hair still feels rough or squeaky, bring back the thin oil coat before your wash.
  
  

Week 3 - optimize and protect

• FILAMENT Once this Week
  Keep application consistent. Focus extra product on high wear zones like the crown and ends.
  
  

• Deep Slip Day
  Use a rich mask once this week if detangling still catches. Rinse thoroughly so hair feels strong, not coated.
  
  

• Heat Rules
  Style less often. Every style gets heat protectant. Keep temps sensible. Rotate your part line to spread stress.
  
  

Week 4 - Tidy and Evaluate

• Micro-Trim
  Remove a quarter inch to stop splits from traveling. Trimming now multiplies what FILAMENT is doing by removing the weakest sections.
  
  

• Reset Wash if Needed
  If hair feels coated or dull, do a single chelating wash, then follow with Filament in the same session.
  
  

• Evaluate
  You should notice fewer snapped ends in the sink, quicker detangling, and more consistent styling hold. If not, check three levers: protein frequency, heat temperature, and whether you are rinsing masks fully.
  
  

The 90 day maintenance blueprint with Filament at the center

• Weekly
  Filament once per week as your primary hair strengthening treatment. This is the anchor. Use a light conditioner on other wash days. Apply heat protectant every single time you style.
  
  

• Every 2 to 4 weeks
  Do a chelating cleanse if you have hard water or swim. Always follow with Filament in the same or next wash so the fiber is supported after mineral removal.
  
  

• Every 2 to 4 weeks only if needed
  Add a mild protein reconstructor if the elasticity test shows mushy stretch. If hair turns stiff or squeaks after drying, pull protein back and rely on FILAMENT plus lipids.
  
  

• Every 8 to 12 weeks
  Dust or micro-trim. This keeps strength gains compounding.
  
  

Filament by hair type

• Fine Hair
  Use FILAMENT once weekly and a lightweight conditioner otherwise. Apply sparingly, comb through, and rinse completely to keep body. Keep oils minimal. Protein reconstructor only if the wet stretch test is very stretchy.
  
  

• Medium Hair
  Use FILAMENT weekly. Add a richer mask once weekly only if detangling still catches. Chelate every 3 to 4 weeks if water is hard. Use a pea-sized leave-in on ends on heat days.
  
  

• Coarse Curls or Relaxed Textures
  Use FILAMENT weekly for strength and slip. Keep a thin pre-shampoo oil step weekly to control water swell. Add protein every 2 to 4 weeks only if needed by the stretch test. Use a creamy leave-in for friction control on non-wash days.
  
  

Problem and solution - with Filament in the lead

• How to strengthen weak brittle hair
  Trim splits, use Filament once per week, keep a lipid-rich conditioner in rotation, and always apply heat protectant. FILAMENT reduces daily friction and reinforces the fiber so breakage drops.
  
  

• How to fix hair breakage on the top of the head
  Lower dryer heat, avoid high tension with round brushes on wet hair, rotate part lines, and target FILAMENT to the crown zone. The combination of lower heat plus focused strengthening cuts crown snap-off.
  
  

• Best hair mask for extremely damaged hair
  The best mask is the one that improves tensile strength and slip at the same time. FILAMENT does both, which is why it anchors this plan. Pair it with a monthly chelating wash if buildup returns fast.
  
  

• What strengthens hair fastest after bleaching
  One FILAMENT session per week, consistent heat protection, and a micro-trim at the end of month one. You will feel easier detangling in weeks two and three. Bigger gains show up across months two and three as trims remove legacy damage.
  
  

Quick checklist for the mirror

• Each week: one FILAMENT session.
  
  

• Each wash: pH friendly shampoo, conditioner matched to hair type.
  
  

• Each style: heat protectant, lower temperature, fewer passes.
  
  

• Each month: chelating reset if water is hard, then FILAMENT.
  
  

• Each quarter: micro-trim.
  
  

Minimalist shopping map built around Filament

• Strengthen fast after bleach. 

• Filament as your strengthening treatment, a basic pH friendly shampoo, a reliable heat protectant.
  
  

• Strengthen weak brittle hair with lightweight feel
  Filament weekly, lightweight rinse-out conditioner, heat protectant.
  
  

• Repair after months of daily heat
  Chelating shampoo for monthly reset, Filament weekly, leave-in that adds slip on ends.
  
  

Keep the plan simple. FILAMENT is the hero step that moves the needle. Everything else supports it. Do the elasticity test weekly, adjust protein only when the wet stretch says you need it, and keep heat honest. Stronger hair is a result of consistent care applied to the right places.